innovation@axegroup.com.au

Axe Group News

2008

HOW THE WEB CAN WORK - Client Presentation Axe Group / Profero / Vignette

31st October 2008

Tuesday 28th October this week, saw the first Axe Group Vignette Day at the Sydney Hilton Hotel.
 
The day started with an excellent digital strategy presentation from Profero MD Mike Zeederberg.
http://www.axegroup.com.au/images/PDFs/Understanding_Web2.0.pdf
 
Followed by a Vignette product presentation by Gajun from Vignette.
http://www.axegroup.com.au/images/PDFs/Axe_Vignette_Day.pdf
 
There was really positive feedback from all customers who attended with one attendee even posting a very positive notice on Twitter, regarding Mikes comment that social media as 'like holding the tigers tail."
 
Huge thank you to all who helped make the event such a success. With a special mention to Nicole Wittman for her efforts.  

 

Pizza Hut Moves Account

2nd October 2008

Pizza Hut will take a broader approach to digital strategy after awarding its digital account to an independent Sydney agency. Profero & Axe Group picked up the account after a pitch against incumbent One Digital, Hyro and C4.
The account includes website development work as well as marketing, search and digital creative development.
"We wanted to take a broader approach to digital strategy so we went to market to understand what options where available," said Tony Saunders, marketing manager at Pizza Hut.
Pizza Hut's creative agency M&C Saatchi, media agency Carat and direct marketing agency Brass Tacks were not affected by the review.
 
Profero will partner with development specialist Axe Group, with Profero delivering the consumer insights, digital strategy, IA, design and marketing components of the project, and Axe Group responsible for the technology integration, platform development and portal development.
Profero managing director Mike Zeederberg wouldn't comment on the size of the Pizza Hut account, but said it was one of the agency's biggest accounts.

 

2007

Technology and Innovation for Insurance Conference

Axe Group will be participating in Technology and Innovation for Insurance Conference being held by Financial Services Technology in March 2007.

This conference will bring together a range of local industry leaders, international keynote speaker, senior executives and key decision-makers to discuss and evaluate the latest technology trends facing Australia's property, general, health, life insurance and reinsurance industries...more

 

MIS Innovation Award

Insurance solution wins 2004 MIS Innovation Award for transforming ICA into "Smart Organisation"

If innovation implies firsts, this is a winner. First e-compliance hub, first IBM Linux mainframe outside the US, the first time insurers have worked together. Judge Mary Ann Maxwell, managing director Asia Pacific, Meta Group...more